Day Camp Outfitters
For my Google UI/UX certification, a key task involved selecting a prompt to develop a comprehensive case study and working prototype. Given my experience as a branding designer, I naturally gravitated towards a visually-driven approach and conceived the brand for a hypothetical camping supply store.
The result is Day Camp Outfitters, envisioned as a purveyor of traditional and time-tested camping supplies. The brand emphasizes the importance of supporting small businesses and fostering a community of campers who appreciate slow living, sustainable practices, high-quality gear built to last, and the enduring appeal of traditional American camping aesthetics.
