Bespoke Cards

Book Design

Illustration

Tradeshows

Presentations

Packaging

Merch

Printed Pieces

Bespoke Cards Book Design Illustration Tradeshows Presentations Packaging Merch Printed Pieces

Brand Identity and Strategy

  • Logo Design
    Primary logo, secondary logos, logomarks, favicons, and brand guidelines for logo usage.
    See graphic design kit options

  • Brand Style Guide
    Comprehensive document outlining visual elements like color palettes (primary, secondary, accent), typography (heading, subheading, body fonts with usage rules), imagery guidelines (photography style, illustration style), brand voice snippets, and application examples.

  • Brand Collateral Templates
    Business cards, letterheads, envelopes, email signatures, presentation templates, and invoice templates.

  • Brand Messaging Guidelines
    Assistance in defining core brand messages, taglines, and tone of voice.

Print Design

  • Book and Ebook Design
    Cover design, interior layout, typography, image placement.

  • Magazine and Newspaper Design
    Layout design, article formatting, image selection, infographics.

  • Bespoke Cards and Invites
    Weddings, birthdays, Christmas, Hanukkah, anything really.

  • Custom Gift Wrap

  • Merch and Mockups
    Secretly, my favorite thing to design. I love coming up with random items.

Marketing and Advertising

  • Print Materials
    Brochures, flyers, posters, postcards, banners, signage (trade show displays, building signs), packaging design, point-of-sale materials, annual reports, magazines, catalogs.

  • Digital Advertising
    Banner ads (various sizes and platforms), social media ad creatives (images, videos, carousels), email marketing templates, and landing page designs.

  • Social Media Graphics
    Profile pictures, cover photos, post templates, story templates, animated graphics, and social media campaign visuals.

  • Presentations and Pitch Decks
    Visually engaging slide decks, infographics, and data visualizations.

Experiential Design

  • Signage and Wayfinding Systems
    Design of directional signs, informational displays.

  • Trade Show Booth Design
    Banner design, booth graphics, interactive displays.

  • Retail Space Design
     Storefront design elements, in-store signage, and promotional displays.

  • Event Branding
    Logos, banners, signage, and digital screens for events.

Web and Visual Design

  • Websites and Prototypes
    Landing pages. full Squarespace websites, visual designs for website pages (desktop and mobile), user interface elements, wireframes, and interactive prototypes.
    See web design kit options

  • UI/UX Design and Apps
    Iconography, illustration, image selection and optimization, visual hierarchy, accessibility considerations, wireframing, prototyping, testing, and research.
    See visual design kit options

  • Design Systems
    Visual design for mobile applications, including screen layouts, UI elements, and visual style.

Illustration

  • Custom Illustrations
    Creating unique illustrations in various styles for websites, marketing materials, infographics, etc.

Packaging Design

  • Product Packaging
    Designing labels, boxes, containers, and other packaging materials that are visually appealing and informative.

  • Brand Extensions for Packaging
    Adapting existing brand elements to new product lines.

Graphic Design Kits

The Basic B

For startups, small businesses with limited budgets, and individuals needing a single design asset. Pretty straightforward and a good place for starters.

    • Logo Design
      2-3 initial concepts, 1 round of revisions, final logo files in common formats (PNG, JPG). This provides a foundational visual identity.

    • Business Card Design
      1 concept, 1 round of revisions, print-ready files. Essential for networking and brand visibility.

    • Social Media Profile Graphics
      Standard profile and cover photo design for one platform (e.g., Facebook, LinkedIn). Helps maintain a consistent online presence.

  • Typically shorter, ranging from a few days to a week per deliverable.

  • An hourly rate for a limited number of hours or a fixed fee per deliverable.

    Most clients pay around $1,350 - $4,000 for the whole Essentials getup, often adding more design items a la carte.

The Megaphone

For growing small to medium-sized businesses looking to develop a more cohesive brand identity and expand beyond the basics to create a more consistent and impactful visual language.

    • Logo Design (Standard)
      3-5 initial concepts, 2 rounds of revisions, more comprehensive final logo files (including vector formats like AI or EPS). Offers greater flexibility and scalability.

    • Brand Style Guide (Light)
      Basic guidelines on logo usage, color palette (primary and secondary colors with hex codes), and typography (selection of 1-2 fonts). Ensures consistent application of brand elements.

    • Business Card & Letterhead Design
      1-2 concepts each, 2 rounds of revisions, print-ready files. Professionalizes business communications.

    • Social Media Templates (2)
      Reusable templates for posts or stories on one platform, consistent with the brand style. Streamlines content creation and reinforces branding.

  • Moderate, typically spanning 1-3 weeks, depending on the deliverables.

  • Fixed fee for the entire package, representing a better value than purchasing individual services.

    Most clients pay around $4,300 and up, depending on the scope of the project.

The Maximum

Established businesses or new ventures aiming for a strong, sophisticated, and versatile brand identity. In-depth brand development with a wide range of design assets for various applications.

    • Logo Design (Advanced)
      Multiple initial concepts with strategic rationale, thorough revision process, comprehensive final logo files (including variations and brand marks). A more strategic and nuanced logo development.

    • Comprehensive Brand Style Guide
      Detailed guidelines on logo usage, color palette (primary, secondary, accent colors with codes and usage examples), typography (heading and body fonts with hierarchy), imagery guidelines, and potentially voice and tone suggestions. Provides a complete roadmap for brand expression.

    • Stationery Design Suite
      Business card, letterhead, envelope, and potentially other items like notepads or presentation templates. Ensures a unified professional image across all touchpoints.

    • Social Media Branding Kit
      Templates for various platforms (profile graphics, cover photos, post templates, story templates), ensuring brand consistency online.

    • Basic Website Mockup (Homepage)
      Visual representation of the website's homepage incorporating the new brand identity. Actual web development separate from package.

  • Longer, typically ranging from 4-8 weeks or more, depending on the scope.

  • Premium fixed fee, reflecting the extensive deliverables and strategic value.

    Prices are custom to the client and the scope of the project.

Web Design Kits

The Square

For individuals, small local businesses, or startups needing a basic online presence quickly and affordably, who are comfortable with minor content updates themselves.

    • Platform Setup & Basic Configuration
      Setting up an account on the Squarespace platform and configuring essential settings.

    • Template Selection and Customization (Light)
      Choosing a suitable template and making basic customizations to colors, fonts, and layout to align with the client's branding.

    • Homepage Design
      Designing a clear and informative homepage with essential information.

    • Up to 3 Additional Pages
      Designing standard pages like "About Us," "Services," or "Contact."

    • Basic Contact Form Integration
      Setting up a functional contact form to receive inquiries.

    • Mobile Responsiveness (Basic)
      Ensuring the template adapts reasonably well to different screen sizes.

    • Basic SEO Setup
      Implementing basic on-page SEO elements like page titles and meta descriptions.

    • Client Training (1 Hour)
      A brief training session on how to edit and update content within Squarespace.

  • Relatively short, typically 5-10 days, depending on content readiness and client feedback.

  • Fixed fee, positioned as the most affordable option for a basic online presence.

    Past clients have paid in the range of $1,800 - $4,000

The Soapbox

For small to medium-sized businesses wanting a more professional-looking website with some added functionality and more design customization, while still retaining content control.

    • Platform Setup and Configuration
      Comprehensive setup and configuration of Squarespace.

    • Custom Template Design or Significant Template Customization
      More in-depth customization of a template or potentially using Squarespace's design tools to create a more unique visual identity.

    • Up to 5-7 Pages
      Designing key informational and service/product pages with more complex layouts and content integration.

    • Basic Blog Setup (if required)
      Setting up a blog section with a consistent design.

    • Image Optimization
      Optimizing images for web performance.

    • Improved Mobile Responsiveness
      Fine-tuning the mobile design for a better user experience across devices.

    • Intermediate SEO Setup
      Implementing keyword research and optimizing content for search engines.

    • Integration of Basic Third-Party Tools (e.g., Google Analytics): Connecting essential analytics tools.

    • Client Training (2 Hours)
      A more detailed training session on content management and basic website maintenance.

  • Moderate, typically 2-4 weeks depending on the complexity and client feedback.

  • Fixed fee, representing a mid-range option with more design and functionality.

    An estimate would be in the range of $4,000 - $8,000

The Platform Pro

For businesses needing a more robust and visually sophisticated website with potential for future growth, while still leveraging a visually-driven building platform (could lean more towards the flexibility of Webflow or more advanced features of other platforms).

    • In-Depth Platform Setup and Configuration
      Comprehensive setup, including potential integrations and custom domain setup.

    • Custom Design Implementation
      Utilizing the platform's design capabilities to create a unique visual identity that goes beyond basic template customization.

    • Up to 10+ Pages
      Designing a more comprehensive website structure with various content types and layouts.

    • E-commerce Integration (Basic, if required)
      Setting up a basic online store with product listings and payment gateway integration (platform limitations apply).

    • Blog Design and Setup (Advanced)
      Creating a visually appealing and functional blog with categories and tags.

    • Image and Media Optimization (Thorough)
      Ensuring optimal performance across all media.

    • Advanced Mobile Responsiveness and Optimization
      Creating a seamless user experience on all devices.

    • Comprehensive SEO Setup
      Implementing keyword strategy, schema markup, and other advanced SEO elements.

    • Detailed Client Training (3 Hours)
      Comprehensive training on all aspects of website management, including content updates, basic SEO, and potential e-commerce management.

  • Longer, typically 3-6 weeks or more, depending on the complexity and features.

  • Higher fixed fee, reflecting the more advanced design, functionality, and training provided.

    The rate would be customized for the client and the scope of the client.

Visual Design Kits

The UI Starter Kit

For early-stage startups, developers with limited design expertise, or those needing a basic visual foundation for their web or app project.

    • Homepage/Main Screen Design (1 Concept)
      A visually appealing and user-friendly design for the primary entry point of the website or app. Sets the initial tone and user experience.

    • Key Page/Screen Templates (3)
      Design templates for essential internal pages or app screens (e.g., product listing, user profile, settings). Ensures consistency across core functionalities.

    • Basic UI Element Library
      Design of fundamental UI elements like buttons, input fields, navigation bars, and basic icons. Provides a consistent visual language for interaction.

    • Style Guide Snippet (Colors & Typography)
      Definition of the primary color palette and typography choices for the interface. Establishes basic visual branding within the UI.

  • Relatively shorter, typically ranging from 1-3 weeks, depending on the complexity of the screens.

  • Fixed fee per set of screens/elements or an hourly rate for a defined number of hours, positioned as an accessible entry point for UI design.

    An estimate would be around $800 - $2,000

The User’s Friend

For growing businesses or developers who are looking to improve the visual appeal and usability of their existing web or app products. The focus is on elevating the user experience through more refined visuals and user-centered design considerations.

    • Homepage/Key Screen Redesign (1-2 Concepts)
      Exploration of improved visual aesthetics and user flow for critical interfaces. Aims to increase engagement and conversions.

    • Secondary Page/Screen Templates (5)
      Design templates for a wider range of internal pages or app screens, focusing on clear information architecture and visual hierarchy. Ensures a cohesive and intuitive user journey.

    • Interactive Prototype Snippet (Lo-fi or Mid-fi)
      A basic interactive prototype showcasing key user flows and interactions. Allows for early testing and feedback on usability.

    • UI Element Library Expansion
      Refinement and expansion of the basic UI element library with more variations and states (e.g., hover, active, disabled). Adds visual polish and improves interaction feedback.

    • Visual Style Guide (Basic)
      More detailed guidelines on color usage, typography hierarchy, icon style, and basic image treatment. Ensures a more consistent and branded visual experience.

  • Moderate, typically spanning 2-4 weeks, depending on the number of screens and prototyping involved.

  • Around 2-4 weeks, depending on the project, especially if we’re going to be prototyping.

    An estimate would be around $2,000 - $4,500

The Fully Loaded

Established businesses or those developing more complex web or app products that require a holistic and user-centric design approach. The result is a fully designed and visually cohesive digital product with a strong emphasis on user experience and brand integration. Poutine anyone?

    • Full Website Design (Up to 10 Key Pages) or Key App Screens (Up to 10)
      Comprehensive visual design for the core user flows and information architecture. Provides a complete visual blueprint for development.

    • Detailed Interactive Prototype (Mid-fi to High-fi)
      A more advanced prototype allowing for realistic user testing and feedback on interactions and navigation. Minimizes development risks and ensures user satisfaction.

    • Comprehensive UI Kit
      A well-documented library of all UI elements, components, and patterns, ensuring scalability and consistency throughout the product. Facilitates efficient development and future iterations.

    • Detailed Visual Style Guide
      In-depth guidelines covering all aspects of visual design, including color systems, typography rules, iconography, imagery guidelines, motion design principles (if applicable), and component usage. Provides a complete visual language for the digital product.

    • Responsive Design Considerations
      Visual mockups or guidelines for how the design adapts to different screen sizes (desktop, tablet, mobile). Ensures a consistent experience across devices.

  • Longer, typically ranging from 4-8 weeks or more, depending on the complexity and scope of the digital product. A team might be assembled if needed to complete the scope of the project.

  • Premium fixed fee or a longer-term project-based fee, reflecting the comprehensive nature of the design process and the strategic value delivered.

    The rate would be customized to the client and the scope of the project.