Branding Design Pricing
“Design is the silent ambassador to your brand.”
— PAUL RAND
Brand Identity Packages
Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer, I’m often able to bring agency-level design and expertise to the same project that has a higher cost elsewhere. Below is suggested pricing for small business clients.
All branding identity pricing includes:
LOGO
A logo design that reflects your business, values, history, etc. This part of the design package is most important, and I take the time to ensure the final design is water-tight and will stylistically last many years to come.COLOR PALETTE
A carefully chosen color palette using color theory and fine arts methods. In addition to my graphic design degrees, I also have over a decade of fine arts study and training that go beyond the computer screen.
SOCIAL MEDIA
Get your social brand with appropriately sized profile pics, header images, and headers for Facebook, Instagram, Twitter, Houzz, and more.MOCKUPS
Many of my clients struggle to visualize their logo choices across the many applications - from t-shirts to truck decals to printed materials. I use a variety of mockups to illustrate the concepts to help make your choice easier.
Logo Package
You’re confident your existing look and feel are right. You want to keep your current messaging, colors, fonts, imagery, and style. You need a more polished, better-crafted brand mark.
Starting at $1,600
Discovery
Worksheets and/or meetings to gain clarity on your background, goals, and audience. Survey of your existing materials. Presentation of visual examples for feedback to set a design direction.
Logo
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mockup products to test how they would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
Color Palette
A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes were provided.
Standard Package
You’re starting from scratch or refining your company’s existing branding. You need direction and a toolkit of visual and verbal elements, clarification of values, and the development of a storyline to bring your business loyal and like-minded customers.
Starting at $3,800
Discovery
Worksheets and meeting to gain clarity on your background, goals, and audience. Survey of your existing materials. Presentation of visual examples for feedback to set a design direction.
Logo
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
Messaging
A tagline, headlines, or go-to phrases that convey meaningful ideas about your company.
Color Palette
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Typography
Recommendations for brand fonts, with examples of how to use them.
Graphic Elements
Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
Branding Style Guide
A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
Custom Package
More items can be added to the Standard Package. It can be helpful to think of a project in two parts. Phase 1 is the standard brand identity package. Phase 2 is applications. Pricing will depend on the scope of your unique needs. Popular applications include:
Business cards and letterhead
Brochures and info sheets
Signage
Social media post templates
Presentation templates
Additional Services
à la carte
Commercial Photography | starting at $500
Graphic Design | hourly rate
Web Design | starting at $500
Branding & Web Design Combo | starting at $2,100
Google Analytics Setup | starting at $500
Blogging, Ghostwriting + Content Creation | starting at $800
Social Media Setup | starting at $300
General Policy Info
Payment
All prices are in US Dollars. I accept credit cards and checks.
An agreed-upon deposit is required upon signing the contract either digitally or physically.
Payment plans are available upon request.
Third Party Fees
Please note that additional fees apply for web hosting with Squarespace, plus potential charges for any 3rd party services you wish to use, such as Google Workspace, Mailchimp, Acuity Scheduling, etc.
